What Is Facebook Engagement?

First, let’s explore the value of post engagement. Engagement is the answer to why Facebook marketing is so important. Basically, successful Facebook marketing occurs when a post attracts attention, effectively holding an individual’s  ‘interest’ and then stirs an emotional curiosity that often leads to an intended response.

Since human beings are predictable, there are indeed some effects to be expected from a range of different social media platforms. For instance, more attention is often drawn by the release of reactions regarding a new product.

Interestingly, even in the face of obvious popularity of visual content, content creators, focus on getting ideas from their content viewed in a variety of ways. Some of those ways include distribution on paid advertising (Facebook Ad’s or Google Ad’s), Print Media, and taking the article to a live event.

Facebook announced a change to their news feed, back in early 2018. Giving priority to posts from friends and family. In other words, they wanted to see more posts that sparked topical discussions, and engagement, which they will reward with increased news feed visibility.

It was widely reported that to get your business content included on their news feed, you must create status updates that attract very passionate comments, encouraging thousands of shares, greatly boosting the time-line of that posts, making it visible for a greater audience, for longer, solidifying its popularity online.

People will engage in behaviour that is congruent with their beliefs. About how to interact in posts and get followers. This is incredibly important to remember. Like behaviours are likely driven by similar values. Don’t hijack your audience unless you understand them better.