Have you ever been to an awards ceremony for a company? Ceremonies where they share the results of different sales team members and hand out glass and plastic trophies for sales achievement? These ceremonies are generally thought of as morale boosters. They reward people for the hard work over the last quarter or year. After all it’s nice to be appreciated and receive public recognition. Even if it’s just a certificate in a frame, it feels good, right?
It’s nice when the president of your company recognizes your achievements. Sometimes you might have wondered if they even knew you existed! As you walk off the stage, what are you thinking? Are you really satisfied with that plastic trophy? Does it help you pay your bills?
Not that there is anything wrong with trophies, but they won’t help you go on vacation. That trophy won’t put your kids through college.
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Small Business Marketing Strategies
Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementati Niche Small Business Marketing Strategy
How do you decide what niche to go into? Whether you are starting a business or trying to better define how you operating your business, having the right niche can mean the difference between massive income or failure. When you can match passion, a marketing strategy, with the right niche you will have a powerful business. Discover 4 questions to ask yourself to help you tackle the right niche. A Small Business Marketing Strategy That Works
Small business marketing encompasses a variety of marketing techniques Small Business Marketing Strategies for your Organization
The small business owners often find it difficult to plan their marketing strategies and that results in their initial failure. They might be having excellent technical skills but due to the lack of effective marketing skills things does not seem to fall in place for them.Most of those trophies and awards are based off of GROSS income. How much of that income did you take home? What was your NET income?
While most companies focus on gross income, it’s your NET income that dictates your lifestyle. It’s your net income that will allow you to achieve your true goals. Instead of setting your goals at the gross income level, consider a focus on your net income.
Consider a strategy that forces you to focus on net income. To increase the money that ends in your checking account, consider the following two rules to live by:
•7% Rule
